Saturday, November 3, 2012

Press Release - OPI Holiday 2012 *Picture Heavy*

 OPI Introduces Holiday Avojuice Skin Quenchers Hand & Body Lotions in Vanilla Snowflake and NEW Peppermint Shimmer

            This holiday season, OPI releases Avojuice Skin Quenchers Hand & Body Lotion in two limited edition scents, Vanilla Snowflake (a blissful blend of sweet vanilla and buttercream) and new Peppermint Shimmer (a soft peppermint aroma with a kiss of shimmer).  These lotions are a festive way to keep skin hydrated and healthy during the season’s unforgiving cold weather with smooth, rich and moisturizing formulas.
            Holiday stress and winter chill can make skin dull and lifeless, but saturating hands and body with the aloe and avocado extracts in Peppermint Shimmer and Vanilla Snowflake can rejuvenate and reinvigorate dry skin, making it feel moist and silky smooth.
“Though the holidays are a festive and joyous time, the winter cold can be harsh on skin,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Peppermint Shimmer and Vanilla Snowflake are both delicious fragrances, but they are also designed to completely moisturize skin, leaving hands and body feeling soft and replenished.”
In addition to the regular bottle, both Avojuice lotions will be available in miniature sizes, perfect for stashing in the car, carrying in a purse, or giving as a stocking-stuffer.

New OPI Avojuice Skin Quenchers Hand & Body Lotion in Peppermint Shimmer  and Vanilla Snowflake will be available beginning November 2012 at Professional Salons, including Pure Beauty, Regis, Trade Secret, Ulta, Beauty Brands, Beauty First, Dillard’s, and JCPenney, for the suggested retail price of $1.95 ($2.50 CAN) for each 1 fl oz and $7.95 ($9.95 CAN) for each 6.6 fl oz.
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!





OPI Releases Two New Limited Edition Mini Lacquer Sets for Holiday 2012

            OPI celebrates this holiday season with two new mini lacquer sets, the perfect stocking stuffers. Bond-ettes features four shimmery shades from the new limited edition Skyfall lacquers, inspired by the latest installment in the James Bond series. The Top Ten mini kit showcases ten miniature bottles of OPI’s most popular reds, sheers, neutrals and more.
 “This holiday season, it’s all about variety! OPI offers a wide array of colors in glamorous, elegant hues to wear for every festive occasion,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Bond-ettes offers four of the hottest colors from the new Skyfall collection, while The Top Ten mini kit features many of OPI’s greatest hits from over the years. These sets offer new and classic favorites in a variety of shades, making perfect stocking stuffers for all the special women in your lives: mothers, daughters, sisters, friends—and don’t forget about yourself.”
The Bond-ettes mini set features a spectrum of light to dark shimmers: GoldenEye, The Spy Who Loved Me, Live and Let Die, and The World is Not Enough. The Top Ten Mini Kit includes some of OPI’s most well-known colors: Alpine Snow, Bubble Bath, Tickle My France-y, Kiss Me On My Tulips, Red Lights Ahead…Where?, Big Apple Red, I’m Not Really a Waitress, You Don’t Know Jacques!, Vampsterdam, and Lincoln Park After Dark



OPI Releases NEW! Pure Lacquer Nail App with Designs Inspired by Skyfall

            OPI adds four new, limited-edition designs to the Pure Lacquer Nail App collection, which offers instant, easy-to-apply nail designs. The precut nail strips are made of 100% real nail lacquer and provide a high-shine finish, long-lasting wear, and zero drying time. The new designs inspired by Skyfall include Nice Tux (silver and black glitter zig zag stripe), Positively Shocking (glittery gold), Floating Dragon (bright red crème with black dragon print) and Shaken Not Stirred (silver with martini glass print).
 “We are pleased to expand our Pure Lacquer Nail App offerings with designs inspired by OPI’s thrilling partnership with EON Productions and Skyfall,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “The popularity of nail design is booming with both the everyday woman and nail professionals. Pure Lacquer Nail Apps provide women with quick, easy and unique nail looks, offering long-lasting designs that could not be created by hand.”
To apply, peel off plastic cover and place Nail Apps on nails, while smoothing down all edges. Each pack contains 16 strips to ensure perfect sizing for all finger and toe nails. File the nail edge to remove any strip excess. Pure Lacquer Nail Apps already contain a base coat and top coat; do not use regular base or top coat with the strips. Simply remove with an acetone polish remover. For longer wear (about two weeks), have a manicurist cure the nail strips with OPI’s GelColor Top Coat. 









OPI Launches Magnetic Holiday Lacquers Inspired by Skyfall and the James Bond Legacy

            OPI celebrates the 50th anniversary of James Bond with the release of three, new magnetic lacquers inspired by the upcoming film Skyfall – the first magnetized colors from OPI. The three hues, gunmetal gray, gold shimmer and rich burgundy, each come with its own unique, specially-designed magnetizer to create striped, diamond or wavy patterns, respectively. 
 “For the first time OPI is launching magnetized lacquers in honor of our exciting partnership with EON Productions,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Nail design is here to stay, and these limited-edition shades offer a fun, easy way to experiment with lacquer. There are no limits when it comes to having unique, eye-catching nails.”
The three Skyfall Magnetic Lacquer Packs include:

Is That Silva?
Don’t mistake this gunmetal gray for anything else.
A diagonally striped pattern appears with this lacquer.

Bond…James Bond
Be spied in this elegant gold shimmer.
A diamond pattern forms over this shade.

Morning, Moneypenny
You secretly desire this heart-throbbing burgundy.
This lacquer has a dreamy, wave-like pattern.

To use, prep nails like normal, followed by Base Coat and one layer of the magnetic lacquer. Then, apply a second coat of lacquer to the first nail; while still wet, position the finger onto the base of magnetizer placing it down. Press the top down so the magnet rests on the finger above the nail without touching the lacquer. Magnetize for about five seconds for the design to fully develop. Continue this process until all nails are painted and magnetized. Apply Top Coat once nails are dry.
As with all OPI nail lacquers, these magnetic shades inspired by Skyfall contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide Brush for the ultimate in application.
This limited edition promotion will be available beginning October 2012 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for  $17.50 ($21.95 CAN) suggested retail for each Nail Lacquer pack, including the magnet.
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!






ABOUT OPI
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics. 













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